Press Conference

Transcript, E&OE Topics: New tourism campaign targeting the UK.   26 December 2019   Simon Birmingham:    This is an incredibly exciting campaign, the launch of Matesong in the United Kingdom is about inspiring Brits to keep visiting Australia in huge numbers. Some 700,000 visitors from the UK come to Australia each and every year, they…

Press Conference

Transcript, E&OE Topics: New tourism campaign targeting the UK.   26 December 2019   Question: Minister, it’s a pretty competitive market. What are you guys hoping to achieve with this ad? Simon Birmingham: We really want to capture the attention and the hearts and minds of British tourists. We know that by using Kylie Minogue, Shane Warne,…